TRESIBA, ANIMATED VIDEO

This is a video for a new drug by NovoNordisk for patients with diabetes. Once prescribed patients would watch this video to understand how to use the medicine. It walks through a day in the life of a patient.

Role - Art Direction
Year - 2022

Client - NovoNordisk under Dentsu Health

The client wanted to clearly illustrate how a prospective patient can use the pen and what the rules and doses would be depending on their particular situation.

The objective was to create an animated video for new patients on how to use NovoNordisk’s new Tresiba pen (insulin injection) for diabetes.

THE ASK

THE PROCESS

The final was a three minute animated video that was produced in EN and FR. I worked with an illustrator and animator to create each screen. You can watch the full video above. Don't forget to hit the unmute button!